The Eikestad’s official marketing organisation, Visit Stellenbosch, has unveiled a new brand identity that aims to reflect the youthful and innovative spirit of the town and the warm heart of the Winelands.
Visit Stellenbosch was created to centralise the operational functions and resources of Stellenbosch stakeholders in tourism, business, food and wine and aims to demonstrate how collaboration makes a town stronger, whatever challenges COVID-19 may bring.
According to the organisation, the new brand is the final step in a process to unify all Stellenbosch tourism stakeholders under one umbrella and its aim is to grow the town’s tourism economy for the benefit of all communities. “As a strong community of tourism stakeholders, we have been able to roll out the first World Travel and Tourism Council-endorsed health and hygiene safety programme, as well as a highly successful ‘Support Stellenbosch’ campaign to reignite our town’s economy,” says Jeanneret Mom-berg, CEO of Visit Stellenbosch.
“The innovation that this tourism community has shown and its incredible spirit are reflected in our new brand identity, which we are proud to unveil,” she adds. The organisation says its new brand goes beyond food and wine, embodying the region’s entire spirit and culture. The initiative is endorsed by the Stellenbosch Municipality, Stellenbosch University, the Cape Winelands District municipality and Wesgro.
“The campaign calls on residents to support local business, to experience Stellenbosch as tourists and to inspire their networks to discover what Stellenbosch has to offer, in times of COVID-19 and beyond,” she says. All participating accommodation establishments, experiences and restaurants can be viewed on the organisation’s website.