Tag Heuer introduces new generation Connected Watch

Built to deliver ultimate elegance and sporting performance, TAG Heuer just launched an exciting new generation of its Connected Watch.

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The luxury Swiss watch brand has been a pioneer in the luxury Connected watch segment since 2015. Launching two new watches, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.

TAG Heuer Connected has established itself as world leader in luxury smart watches, and the new generation of Connected offers two models, each of which highlight an aspect of TAG Heuer’s Connected identity.

Building on TAG Heuer’s long-standing heritage in the sporting world, the larger 45mm model offers a striking redesigned sporty look. The smaller 42mm model offers a slimline look built primarily for elegance. As well as TAG Heuer’s trademark design mastery, technical improvements across the board ensure that the new generation of Connected remains a world leader.


“With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners. Since 2015, TAG Heuer has been a pioneer in the luxury Connected watch sector. The development of these new watches highlight how Connected has become a pillar of TAG Heuer, alongside Aquaracer and Carrera, building on 160 years of Swiss watchmaking experience,” says TAG Heuer CEO Frédéric Arnault.

Good to know

The new generation of Connected watch runs on Wear OS by Google™. At launch, the watch will run on Wear OS 2. Users will have the option to upgrade to Wear OS 3 at no extra cost when the update becomes available.

The new generation of the Connected watch will go on sale on 10 March 2022 with both the 42mm and 45mm model available in select stores worldwide.

Visit Tag Heuer online for more information.