The Lamborghini Urus is as much a luxury SUV as it is a super sports car with dynamism to be enjoyed by both driver and passengers.
Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance and luxurious space, together with the latest technology. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities. It accelerates from 0 to 100km/h in 3.6 seconds, 0 to 200km/h in 12.8 seconds and has a top speed of 305km/h. As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The urus, also known as the aurochs, is a large wild ancestor of domestic cattle. The Spanish fighting bull, bred for the past 500 years, is still very close to the urus in appearance.
The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to the Lamborghini heritage: it has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini sports cars and provides luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity and dynamically assertive character, unmistakably a Lamborghini.
The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador and accented by diagonal hood lines that are such a dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasising the car’s aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.
The distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and highlighting the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasising the design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag.
The sharply inclined windshield and strongly angled rear windows with glass-on-glass replacing the C-pillar are evocative of Lamborghini models such as the Huracán and accentuate the Urus’s super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21 to 23 inches, the largest in the segment.
Luxury Italian style and craftsmanship resonate through the Urus, with the finest leather and wood lending a sensuous appeal to the cabin.
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