With With the right shoes you can conquer the world. We step into the footwear evolution with New Balance’s iconic trio featured in our autumn fashion spread.
327 Unisex
As recreational running established widespread popularity in the 1970s, the benchmark for running footwear shifted from mere existence to performance. While the era’s designs would be considered simple by today’s standards, the decade stands out as the moment when running shoes truly came into their own.
The 327 sheds new light on the ‘70s as a time of innovation by boldly reshaping classic design elements with a thoroughly contemporary outlook. With an angular reworking of the tried-and-true wedge silhouette, outsize, asymmetrically applied ‘N’ branding, and wraparound, trail-inspired lug outsole, the 327 provides nothing less than a complete reimagination of our running heritage.
BB550 Unisex
The original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited-edition releases in late 2020, and returned to the full-time lineup in 2021, quickly becoming a global fashion favorite.
The 550’s low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late ‘80s, while the dependable leather upper construction is a classic look in any era.
Warped Runner
The uniquely conceptual design of the WRPD Runner is brought to life through a combination of exaggerated proportions and minimalist restraint. This new silhouette suggests a sense of fluid motion, with the sculpted contours of a full-length FuelCell midsole and an array of wavy accents surrounding an understated knit upper.
Individual elements sourced from heritage models are warped beyond easy recognition and incorporated naturally into the new design. The WRPD Runner is designed to be a style fixture that feels familiar, while exploring the outer limits of classic running inspiration.