Celebrate 150 years of Levi’s 501 in sustainable style

The latest Levi’s® 501® 54 men’s’ and ’81 women’s jeans feature hemp infused denim that will look and feel better over time while being good for the environment.

Inspired by the classic look of the original 1954 501® jeans, the ’54 featured a straight leg cut with a mid-rise waist and button fly updated with modern details, like a slightly tapered leg and a slim fit through the seat and thigh. They also had a variety of washes, from a deep indigo to a light stonewash, as well as distressed and faded finishes.

The Levi’s® Women’s 501® ’81 jeans took inspiration from the women’s 501® jeans of the 1980s. With a high-rise waist and a straight leg cut that was slightly cropped, they are perfect for showing off a favourite pair of shoes. They also featured the iconic button fly and came in a range of washes, from a classic blue to a trendy black.

501®’s is made from premium denim with a sturdy construction that was built to last. The distinct selvedge (the woven fabric strip on the side of the jeans) is made from highly durable, small-batch featuring with hemp spun into some of our jeans. This makes it an ideal material for clothing that is designed to be worn often and for a long time, like denim jeans.

Greatest Story Ever Worn

Levi’s® is celebrating the 150th anniversary of the iconic 501® jeans with The Greatest Story Ever Worn that honours the stories of fans in their 501’s®.

As part of the campaign, Levi’s® has released three short films directed by Martin de Thurah and Melina Matsoukas, titled The Greatest Story Ever Worn, that explore original stories from around the world celebrating 150 years of the 501® Jean. The films present the 501® jeans as an ever-expanding story, written and rewritten by everyone who fastens up the fifth button. These stories celebrate the 501® jeans’ incredible past and its role in countless historical, cultural, and personal moments, inspiring a new generation to write the next chapter.

Levi’s® 501® have come a long way from their humble beginnings as workwear pants. 150 years on, The Greatest Story Ever Worn is still being written.