In what is a first for a Cape Town retail centre, street art is being incorporated as a dominant feature in the ARTEM galleria in Sea Point, which has recently undergone extensive renovations.
The entire parking area for the ultra-luxurious centre, which is situated on Sea Point’s Main Road, will become a giant canvas, featuring the edgy designs of a young group of street artists from Pretoria.
The idea of edgy street art combined with an ultra-luxurious retail experience may seem to be a strange relationship at first, but Ahsan Darvesh, President of Da’Realty who own ARTEM, explains that art and visual beauty will be woven into the entire centre, with art pieces being exhibited throughout the building in the public spaces and that the idea is to also help promote the work of emerging artists.
The completed ARTEM centre will feature black and white marble throughout, beautiful Italian lighting, hand crafted brass balustrades, a lobby entrance with a door man, a hand-crafted gold mosaic logo and valet parking – just a few examples of what can be expected from this exciting new galleria. A combination of soft awnings and black metal awnings running along the entire ARTEM street front will transform the strip into a blend of Rodeo Drive meets the Champs Elysees – in the heart of Cape Town.
Have a look at the first video in a series created by videographer Eden Weiss, showcasing the stunning work of the talented young street artists: