Picture Perfect

Angus Adonis the founder of Roxanno’s Picture Framers cc started the business in 1995. In 2005 they moved from Tennantville to their current address in Jamestown. With more than 30 years experience his daughters Roxanne and Chanel have joined him and are eager to learn the field.

Roxanno’s from Love The Craft on Vimeo.

Picture Perfect – Situated between the beautiful mountains of Somerset West and Stellenbosch. Roxanno’s Picture Framers is a family business that creates customised frames to suit your needs.

Situated between the beautiful mountains of Somerset West and Stellenbosch. Roxanno’s Picture Framers is a family business that creates customised frames to suit your needs.

According to Angus, the name ‘Roxanno’s’ always needs a bit of explanation. Why name the framers after one daughter when you have two? “When I was starting up the business,” he says, “I had to give the accountant a couple of ideas for names. He was the one who actually chose Roxanno’s.”

Since then, a second leg of the business, Art at Chanel, has been launched, finally giving Chanel her own brand. Art at Chanel focuses on bespoke greeting cards and other artistic reproductions.

“The girls are very different, but have always been very close. When they were little, we bought Roxanne a bicycle and Chanel a tricycle,” recalls Angus. “The next minute I see Roxanne racing down the street, pulling Chanel and her bike and Chanel is sitting casually with her feet on the handlebars.”

Chanel holds a BComm Honours degree in Industrial Psychology and Roxanne studied at the famed Elizabeth Galloway Fashion Design School. The family business suits them perfectly. Chanel is thriving at the back end, using her financial acumen to handle that side of Roxanno’s. Roxanne deals with the clients and is the creative decision maker.

“Everyone has a place in the business,” says Chanel. “I handle the finances, Roxanne is the creative one and Angus is the plan maker.”

“Angus always has a plan!” laughs her sister. “But yes, we form a pyramid. Unique yet connected.” “And my mom keeps us all sane!” Chanel is quick to add.

Apart from her work in the community, Audrey keeps busy tending the lush garden, which runs from the company’s premises to their home. The garden has become almost as famous the business. “We have a love for beautiful things. All things beautiful,” muses Roxanne. “When you are creative, you will see beauty in everything.”

That philosophy can be traced directly to Angus. Apart from setting up Roxanno’s, he has a keen eye for art and has been a collector for more than 30 years. “I bought my first two watercolours in 1984 for R80 each. I was still young, but already I believed that a picture or painting is much more than just the perfect frame. A few years later, in 1989, I had to pay to connect our water and sold them for R700.”

What makes Roxanno’s unique is actually twofold. On the one hand you have the Adonis family, which works as a very strong unit and knows exactly what it can offer and how to do it well. And on the other hand just that: being the best in the business. There is nothing that they can’t frame or preserve.