Versus Socks: It looks good. It feels good.

The idea of the most talked about local socks brand – Versus Socks – came to life when two former Stellenbosch University students, Hanno Lategan (25) and Jurgens Uys (25) talked about socks during a bike ride in 2013. Lategan and Uys realised that there’s a gap in the market for comfortable, durable and just outright good-looking socks. Today Versus Socks provides a range of active, running and cycling socks.

“We immediately got some design ideas, consumed chocolate milkshakes and Versus Socks came to life,” said Lategan.

After making a solid impact on the cycling market – mountain and road biking – they set their sights on the next step. “After running the business for 2 and a half years we realised that there is a gap in the running and general sport market just like the one in the cycling market. You either get the cheap black and white socks or the really expensive imported socks. We saw the need for good looking, comfortable socks that are functional in sports. After a period of development and testing we launched our new ranges of Performance Active and Running socks at the end of October 2017. So far, the feedback has been amazing,” said Lategan.

Uys added: “We never thought that it will get this popular and successful. We hoped obviously, but we have the best customers and supporters that are very loyal and excited about the brand.”

Talking about the buyers of Versus Socks. “We really take their input seriously. We will come up with a few ideas and get them to vote for their favourite and sometimes they even come up with the best ideas and share them with us,” added Lategan.

Some of the most popular designs include the bananas, pop-corn and jelly beans designs.

Presently Versus Socks are available at all Sportsmans Warehouse stores countrywide, any of their 150+ stockists (including cycling, running and sport shops) and also online at “We’re very happy to have this great base of stores to make our socks readily available to our customers. We’re working hard at making Versus Socks a well-known, trusted and exciting brand in South Africa and we’re super excited for what the future holds,” said Uys.

All Versus Socks are proudly designed and made in South Africa.

For more information or to order your pair of Versus Socks visit