@home away from home

On opening two brand-new stores in Somerset West, @home invites customers to experience homeware in a whole new way.

 

Somerset Boulevard @home livingspace

The new Somerset Boulevard @home livingspace is a brand new way to shop, enabling you to experience your homeware and furniture before you take it home. The store has been designed so that as you move through each section, you get a real feel for settings that make it easy to buy into a particular look or style.

Immerse yourself in beautiful furniture, homeware, decor and much more in this flagship store. Live the trend before you buy, with specially selected home settings that include the bedroom, living room and dining area.

@home livingspace stores are a reflection of their passion for all things functional, innovative and beautiful. They offer 360° shopping where you can view and try out furniture pieces, then shop for the full range online from one of the big screens in store.

Experience a full range of home fragrances first-hand in a beautiful sensory journey. Enjoy a barista-made coffee in store before you shop or while you consider your purchases.

It’s all about try before you buy. Get a feel for the knives by testing them out on island units, or try out crockery, cutlery and napery to create beautiful table layouts. It’s also a juicier way to shop; to make choosing the right juicer more delicious, a unique bar invites shoppers to sample different juices.

Make up your perfect bed. Visit the sleep section to test their range of mattresses, feel the difference between duck down and microfibre inners, and experience the softness of Egyptian cotton covers. Or build your custom couch. A dedicated Oxford Shop allows you to see all the options @home offers for style, fabric, dimensions and even feet.

“We deconstructed settings and built vertical displays with our furniture to drive trend looks or highlight a group of finishes or products that you would not normally experience within a home environment,” says Jake McAllen, the visual merchandise manager of @home. “All of this we do to drive creativity and spark imagination.”

 

Waterstone @home kitchen shop

Cook, bake, brew, eat – feed your inner foodie at @home Kitchen Shop, a dedicated space where you’ll find everything you need for the kitchen, from appliances and gadgets to bakeware, cookware and utensils.

The new Waterstone @home Kitchen Shop is a specialist retail experience for everyone who loves to cook and entertain at home.

All the essential utensils which belong in a fully stocked kitchen – from large items like appliances to the smallest of cook’s tools – are here in one place. Beautiful tableware and table decor are also available, as well as a select range of coffees and top-of-the-range coffee machines.

Several top international brands are sold exclusively through the @home Kitchen Shop so that you can create a fully functioning, smart and beautiful kitchen.